Of all manufacturers using social media, Bishop-Wisecarver does one of the better jobs of engaging with its community. The Pittsburg, CA, manufacturer of linear motion guide wheels is all over Twitter with close to 6,000 tweets, has an active YouTube channel and, of course, actually has a Facebook page. I wouldn't call linear motion guide wheels the sexiest technology to be in, yet these guys do a fantastic job that I'm sure creates more in sales than it costs per annum.This comes on the heels of an episode that mentioned BWC President Pamela Kan regarding her membership of the Power Transmission Distributors Association Board of Directors and how the industry is generally male-dominated. Interesting stuff. Thanks, Damian, [ @ozptpodcast ] for the shout-out! And if you have a second, readers, check out the blog at australianptpodcast.blogspot.com.